Cal Women’s Basketball
Cal Women’s Basketball approached zro-g to help develop a revamped art direction for recruit presentations as well as a custom deck for both static graphics and video integration. Two concepts were developed that leaned into opposite ends of the spectrum - one inspired by the rebellious, 60’s counter-culture nature that embodies Cal - while the other taking on a more aggressive tone to match the ferocity and power of a Cal Bear.
Mission Details:
Art direction
Key art concepts
Secondary assets & patterns
Custom recruit presentation
Key Art Exploration
Recruiting Presentation
