Texas Tech Athletics
The Red Raiders were interested in a unique seasonal art direction for all sports that was true to their roots of west Texas, Texas Tech and the city of Lubbock. Through conversation and research, the themes of “West Texas Tough” and “Terrors of the Southwest” were established and paired with a gritty relief printing aesthetic - a common printing style seen in the southwest.
Mission Details:
Campaign concepts
Art direction
Key art samples
Custom “stamp” icon set
Custom stamp photoshop action
Social media templates
Campaign Guidelines
Campaign Concept Development
Key Art Exploration
Final Key Art
Social Media Templates
Campaign Guidelines
