USC Trojans Football
In 2022, zro_g aided in delivering a creative direction for the football program. zro_g made a site visit to Los Angeles in mid-May and conducted a three-day, full-site audit to help produce an inspired campaign for the Trojans football program which also extended into our National Signing Day series.
Of note with this specific project zro_g has taken pride in seeing the full-time staff at USC take the provided artwork and conceptualize content in their own interpretation.
Mission Details:
Custom marks and lockups, and specific actions & effects
Motion endslate and video overlays
Key-art grid system tying in all new branding and photography for social media
Four different brand campaign concepts
Campaign guideline handbook
National Signing Day content system
Site Visit
Campaign Concept Development
Final Key Art
Campaign Guidelines
